Green marketing strategist here.
You’re out to protect the planet?
Me too.
Let’s team up and be twice as powerful together.
What’s the single greatest way to keep people’s attention?
Not just grabbing it for a second with something shiny— how do you KEEP it?
Think about the last show you finished every episode of.
Maybe your friend who liked it swore you should try it. Maybe you thought the trailer looked intriguing.
…but what kept you going after that?
Why did you tune in, episode after episode, all the way through to the season finale?
The answer is great storytelling.
Humans are wired to respond to stories.
Stories show us who we are, who we were, AND…who we COULD BE.
Story is what powers great marketing.
Great marketing is showing people how their lives can be, and how our WORLD can be, with the beautiful options you’re giving them.
READY?
You’re standing out and standing up for quality in a world of greenwashing.
You’re busting your back with making these incredible products in the first place!
But how much extra time are you spending on…
trying to boost sales during the slow season?
tangling with email marketing software?
thinking of what else to say in your newsletters?
or trying to keep up with all the blog posts yourself… and wondering if there’s even a point?
You don’t need to take everything on alone.
Maybe you’ve got some super momentum, but you need even more to start reaching for your bigger goals.
It’s time to start telling some better stories.
It’s time to use the power of great marketing strategy to make your green business grow.
Okay, but is marketing even that useful? Isn’t it just the cherry on top?
Great marketing changes how your customers act.
The best copy tells a story they can’t resist. That’s what shifts how your customers think and make choices.
It’s the difference between someone who’s aware of your business, and a repeat customer who can’t wait to hear more from you.
It’s the difference between sending emails that get deleted… or ones that send people running to check out your business.
Also, adding expertly written copy to your website, blogs, and so on is a much stronger investment than paying for ads.
Ads are crazy expensive- and then they’re just gone.
Great copy? It keeps working for you.
Here’s how:
You’ll become much easier to find online. Web pages with SEO optimized, keyword-searchable writing, make you much easier to find on search engines. And they keep doing so with time. That’s an investment that keeps working for you. Meanwhile, advertising is just a one-time announcement!
You’ll inspire your loyal customers and draw in new ones organically. SEO-optimized, copywritten blogs will keep you more and more findable online. Imagine inspiring people to learn and make their lives better, all while boosting your sales and visibility.
And email marketing? It is here to stay. And it’s SUPER powerful.
BTW- You NEVER need to apologize for sending people emails.
“Oh, don’t worry, we only send a few emails per month! We don’t bug you! Please sign up anyway!”
Not necessary.
People sign up for emails from you because they WANT to hear from you.
Especially the folks who come through a double opt-in… which you need set up, to be in compliance with current email standards. (Don’t know what that’s all about? Let’s chat for free and I’ll fill you in!)
With fresh and relevant emails, you’ll keep the conversation alive with your customers and increase sales.
Expertly written email sequences keep your customers excited and in the conversation with you- and loyal customers are:
5 times more likely to make repeat purchases,
4 times more likely to refer your products,
and 7 times more likely to try a new offering of yours.
That’s what you need to stand up against some green-colored plastic bottle of “less toxic” sludge… or some corporation that “plants one tree per purchase,” all while slashing down a forest during production.
I’m here because I’m just as passionate as you are. And I believe that changing people’s minds about how easy it can be to live sustainably is a huge grassroots factor in the fight for climate action and environmental health!
YOU did the work. YOU made the best, healthiest, cleanest products possible.
YOU are here to make a true difference on this beautiful planet.
I am here to get your message out at the top of my lungs!
Send greenwashing to the compost.
There’s a lot of noise and misinformation about green products, thanks to the big greenwashing crew.
Does it feel like an uphill battle to promote your real values through all that racket?
How do you cut through the buzzwords without sounding dry, preachy, or overly technical?
Look, when the website’s a little dry or the email is rambling… people tune out and walk away!
That costs businesses a huge percentage of sales every year.
I don’t ever want that to happen to you.
Picture your dream scenario for your business…
And I’ll create the custom-tailored marketing plan that will bring your dream to life.
Working with me, you’re getting:
An expert writer to create fun, imaginative, and even funny copy about your sustainable business and green products. Sustainability is important, but that doesn’t mean we have to be serious and subdued to talk about it!
Strong SEO in your web pages, blog posts, and product descriptions. Let your optimized copy and your content keep search engines working for you.
Appealing email opt-ins and calls to action to build your email list much more effectively.
Why is building your email list so crucial? Email sequences perform really well. Compared with advertising, it’s a low cost way to keep customers informed, engaged, and excited about you.
My copywriting is here to help your business reach new heights, and tell your story engagingly.
Take the guesswork, and the just plain extra work, out of this part of your business.
What could you do with all that spare time and energy?
Maybe you could even go out and enjoy this wonderful planet with your friends, loved ones, or even your lucky self.
Great marketing supercharges your business.
Together, we’ll send you soaring.
Landing Pages
$750
Need to launch a product or service? A dedicated web page gets people interested, informed, and ready to act RIGHT away. This is a direct route to boosting sales.
Script Writing + Performance Coaching
Custom Per-Project Rate
Ads
Training videos
Custom video messages
Whether it’s a web or social media ad, or an address to your whole corporation, I’ll write you a script that nails the tone and the message you want to give.
Want to make sure you’re speaking confidently and engaging your audience? Lean on my experience as a theater, film and TV performer, and I’ll coach you to a pitch-perfect delivery.
Email Sequences
$450 4-email automation package
Emails make sales- and they also build lasting relationships and trust with your customers.
Don’t forget a welcome email when someone signs up. Remember- they chose YOU. Make sure you respond with the helpful and fun info you promised. Then, they’re all yours!
Full Service Email Marketing
Custom Per-Project Rate
Full Email Service Provider(ESP) backend management - MailChimp, Klaviyo, etc.
Track and report on monthly analytics and metrics
Content calendar creation
Strategically plan and write, with segmentation, email broadcasts, newsletters, etc.
(just for starters)
Email ROI is huge- on average, $36 for every $1 spent. I’ll be building your strongest community yet, ramping up your sales, and managing every technical detail for you.
* If what you need isn’t listed here, reach out and let’s discuss the absolute right package for you and your business!
Portfolio
SEO Optimized Blog Posts
This is a blog post for CBD brand Nekuta, detailing their sustainability practices from farming to packaging. It’s carefully calibrated to engage customers reading, AND search engines ranking the site.
Landing Page Copy
This is an example of landing page copy that informs the customer and entices action NOW, for the small-batch honey wine producer Dragonfire Meadery: “Drink Like The Ancients”
Emails That Convert
This email was part of a series that brought sustainability business The Greener Gift their best sales weekend ever. “Green Friday Sale.”
Happy Clients
Thanks to Emily I kicked off a record breaking holiday season with a bang, experienced the power of quality email marketing, and had a strong close to my highest sales year to date.
Working with Emily has been consistently delightful and beneficial for both myself and my business. Her creativity is invaluabe in being able to plan emails and content. Historically I've had abysmal e-commerce sales on Small Business Saturday weekend when left to my own marketing devices. This year, I presented some vague new ideas to Emily and within a 30 minute call we were able to flesh out my ideas, come up with a plan, and create an email and content schedule that had a strategic flow and linked everything together seamlessly. (Including resurrecting my sorely under utilized email list.) We then collaborated on an email campaign that resulted in an INCREDIBLE and record breaking 5 days of sales without offering a single discount. Thanks to Emily I kicked off a record breaking holiday season with a bang, experienced the power of quality email marketing, and had a strong close to my highest sales year to date. It's easy to see, I highly recommend Emily and her services!
— Laura Nicol, The Greener Gift
She is very knowledgeable and incredibly easy to work with.
Very few people in ANY industry are truly skilled at listening to a client’s needs and then adapting their work to suit specific projects, but Emily gracefully does both. She is very knowledgeable and incredibly easy to work with, even though she likes salamanders better than newts
— Amelia Leonards, Amelia Leonards Art
About
Hey, I’m Emily! I’m a writer and performer, and I love our one gorgeous green home.
And I KNOW this is true: everyone cares about the earth.
No— really! They do.
They’re just swamped with conflicting messaging, fear, and stress. Understandable! Since, you know, oil companies doing things like inventing the “carbon footprint” to pretend it’s on individuals to stop the climate from changing.
HA!
I love to work with clients who are deeply passionate and excited about changing the message and changing our lives through honest green living.
Are you are ready to show a different world of healthy, sustainable possibility to your customers?
Then we’re speaking the same language.
People can get easily discouraged. You and I do, too!
But we know better, and we are THRILLED to get the word out about climate action, healthier and safer products and practices.
AND how powerful imperfect action is.
Your customers are hopeful, worried, confused, and even excited about sustainable living. But most of them live in a world where single-use, disposable, chemically toxic products are normal.
We can bring your customers into a new world.
One where they vote with their dollars.
One where your products, services, and your ethics show them how easy it can be to change.
Here’s how that works:
When you work with me, you’ll always get expertly targeted copy with a non-judgmental, inspirational tone that suits your specific business. We want eyes on you, yes- and we want people to know that they are not alone in this great and important moment in time.
Your customers will be drawn in by the quality AND the ethics of your products.
Repeat, loving loyal customers will understand how much you really care about environmental protections and sustainable living. You’ll help them see how easy it is for them to make change every day of their own lives.
Ready to let me take the guesswork and the work off your plate?
Are you ready to take back a huge chunk of your time and energy, and start growing your business through expert sustainability marketing?
I’m so excited to talk to you so we can build the absolute best strategy for YOU.
Your green business is amazing.
It’s time to go bigger.
Book A FREE 15-Minute Consultation.
Use the link to set up a FREE consultation for us to talk about your business, your copy needs, and what I can do for you.
To determine what your needs are, we’ll talk about:
Your target audience, and the best ways to reach them.
Your business and your goals.
If we feel this is a good match, the next step is:
I’ll send you a proposal with sustainable copywriting and marketing plans in line with the goals we talked about.
You’ll look it over and sign the contract. Once you’ve sent the 50% deposit, I’m ready to start working on your project!
I put together the copy that’s optimized, engaging, and tailored to your fantastic business and products.
You will take a space to breathe, and turn your freed-up attention back to YOU in the meantime.
I send you the piece to review, along with the invoice for the remaining 50%.
One round of revisions is included as we talk and I hear your feedback, and as we make sure everything is just right.
Celebrate!